Tools/Marketing/Referral Factory
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Referral Factory

Build, automate, and track referral programs easily.

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What is Referral Factory?

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Referral Factory is referral program software for building, launching, and running referral campaigns end to end. Create referral offers, add invite widgets/pop-ups/embeds, and then track referrals through qualification and reward handling. Referral Factory is built to connect referral activity to the tools and signals you already use so you can automate the referral-to-reward journey.

What does Referral Factory do for referral programs?

Referral Factory helps you build and launch referral campaigns, promote them with referral links or codes, track referrals from multiple sources, qualify conversions, and trigger reward handling when referrals meet your rules.

How can I add referrals to my site—do you support widgets, pop-ups, or embeds?

Yes. Referral Factory includes a program builder plus page editors/upload HTML, along with installable widgets and pop-ups that can work for logged-out and logged-in users, along with referral links and referral codes for common customer touchpoints.

How does Referral Factory handle referral tracking and qualification before rewards?

Referral Factory provides out-of-the-box tracking across referral links, referral codes, uploads, API, and integrations, including automated conversion tracking. It also supports fraud alerts and qualification so rewards are tied to qualified outcomes rather than every referral entry.

What reward options and fraud protections are included?

Referral Factory supports 200+ reward types, including gift cards in multiple currencies, cash payouts, and custom rewards like swag, tokens, discounts, and coupons. It also includes fraud alerts such as same-IP signups and suspect emails to help prevent issuing rewards for fake referrals.

Which systems can Referral Factory connect to for automation?

Referral Factory connects with HubSpot, Stripe, Intercom, Salesforce, Zoho, Pipedrive, and Zapier, and it also provides API and webhooks for additional automation. It supports uploads to bring referral and outcome data into your program.

Is Referral Factory suitable for no-code users to launch referral programs?

Referral Factory is designed to let you launch without heavy development work, using its referral program builder plus installable widgets and pop-ups, along with page editors and the ability to upload HTML.

Last updated
Aug 26, 2026
Date listed
Apr 13, 2026