Plausible
Simple, privacy-first web analytics dashboard
What is Plausible?
Try PlausiblePlausible is a privacy-first web analytics platform designed for organizations that need accurate traffic and usage reporting without the consent and compliance headaches of cookie-based tools. With no cookies and no personal data collection, it avoids the “consent blind spot” where other analytics miss visitors who decline or block tracking. Plausible processes and stores visitor data on European-owned infrastructure in the EEA, with security and audit-friendly open source code built in.
What does Plausible do for web analytics, and why use it over tools like GA4?
Plausible measures website traffic and usage in a way that doesn’t rely on cookie consent to function, helping you avoid gaps caused by consent banners, ad blockers, or modeling. It’s designed to provide stable, directly measured numbers in a simple dashboard, with a privacy-first approach that does not track individuals.
How does Plausible avoid cookies and still generate analytics?
Plausible does not use cookies or device-persistent identifiers. Visitor requests are handled without storing raw IP addresses or User-Agent values, and the system uses a daily-changing hashed identifier with a rotating daily salt.
Do I need a consent banner to use Plausible?
Because Plausible does not collect personal data, use cookies, or track individuals, the analytics do not require a consent banner. The goal is to simplify compliance and reduce friction for visitors who would otherwise decline analytics cookies.
Where is Plausible data processed and stored?
All visitor data is processed and stored on European-owned infrastructure and is designed to never leave the EEA. Plausible is hosted on servers in Germany, and it uses encryption in transit (HTTPS).
Can I export my raw events or run deeper analysis?
Enterprise customers can schedule raw event data exports so you can run custom queries and send data to tools like BigQuery, Snowflake, Redshift, or internal systems. Exports include all tracked events, including pageviews and custom events, and run automatically once set up.
Does Plausible support enterprise security and access control like SSO?
Yes. Plausible includes enterprise features such as Single Sign-On (SSO) using SAML 2.0 for centralized access control, plus security controls like encrypted connections, continuous monitoring, and limited access to production systems. The codebase is open source, which also supports independent audit and review.