Plausible
Simple, privacy-first web analytics dashboard
What is Plausible?
Try PlausiblePlausible is a privacy-first web analytics dashboard built to help site owners understand their traffic without surveilling visitors. It’s designed to be simple and useful, with anonymous analytics and no cookies. Plausible is developed as an independent, EU-based open source company funded by subscribers.
What does Plausible do for website owners?
Plausible gives you an at-a-glance view of how people find and use your website through a single analytics dashboard. You can track key actions and conversions, measure campaign performance with UTM parameters, and monitor live traffic updates.
Is Plausible easy to set up and use without an analytics background?
Yes. Plausible is built for simplicity so you can get meaningful insights without complex setup. The platform also supports goal tracking and automatically captures common on-site actions so you can start measuring quickly.
How does Plausible protect visitor privacy with no cookies?
Plausible does not use cookies and does not collect personal data. It also avoids cross-site and cross-device tracking and processes analytics data in aggregate, so you can analyze traffic without a surveillance model or data brokerage.
Can Plausible filter out bots and show AI-tool traffic?
Yes. Plausible can show traffic coming from AI tools and includes built-in bot filtering to exclude bots, referrer spam, and data center traffic.
What can I track in Plausible besides pageviews, like goals or downloads?
You can turn any page into a goal and track actions such as file downloads, form completions, and external link clicks. Plausible also supports custom events and conversion funnels to help you understand where visitors drop off.
Does Plausible work with SEO and reporting tools?
Yes. You can connect Google Search Console to view search queries and organic performance, and you can import Google Analytics data when switching. For reporting, Plausible offers a Looker Studio connector and can provide an embeddable, sharable view of your dashboards.