Plausible
Plausible is a lightweight, privacy-focused web analytics dashboard that helps website owners track and analyze their website traffic without compromising visitor privacy. It's easy to use and suitable for those seeking a simple analytics alternative to Google Analytics.
What problem does Plausible solve?
Plausible provides a simple, privacy-friendly analytics solution for no-code users and teams who want clear website insights without heavy setup or cookies. It’s a lightweight, open-source alternative to Google Analytics, designed for startups, SaaS, agencies, creators, and white-label analytics.
How easy is it to learn and use Plausible?
Very easy. Plausible offers a single-page, intuitive dashboard with no training required. The lightweight script keeps your site fast, and you can set up goals, funnels, and reports without writing code.
What are the pricing plans for Plausible?
- Starter: $9/month (monthly) or $7.50/month when billed yearly (2 months free). One site, 3 years data retention, intuitive dashboard, email/Slack reports, Google Analytics import, goals and custom events, saved segments.
- Growth: $14/month (monthly) or $11.67/month yearly. Up to 3 sites, up to 3 team members, team management, shared links, embedded dashboards, shared segments, and more.
- Business: $19/month (monthly) or $15.83/month yearly. Up to 10 sites, up to 10 team members, 5 years data retention, custom properties, 600+ API requests/hour, Looker Studio connector, ecommerce revenue attribution, funnels, consolidated view.
- Enterprise: Custom. Contact Plausible for a tailored plan.
Notes: Plausible is hosted in the EU and offers a 30-day free trial. Annual plans often include additional savings (2 months free).
Is Plausible open source and self-hostable?
Yes. Plausible is open source and self-hostable. It’s built on GitHub, released under the AGPL license, and can be hosted by you. It’s made and hosted in the EU.
What integrations does Plausible offer for no-code users?
- WordPress plugin for easy setup
- WooCommerce funnels and ecommerce support
- Google Analytics import to bring in existing data
- Looker Studio (formerly Data Studio) connector
- Embeddable dashboards and sharable links
- Extensive documentation and setup guides
What use cases is Plausible best for?
- No-code teams at startups, SaaS, agencies, and creators seeking simple, privacy-focused analytics
- White-label analytics for clients
- SEO and content performance with Search Console integration
- Tracking paid campaigns via UTM parameters
- Ecommerce revenue attribution and funnel analysis
- AI traffic tracking and real-time monitoring
Is Plausible privacy-friendly and compliant?
Yes. Plausible emphasizes privacy: no cookies, no personal data collection, and out-of-the-box GDPR/CCPA compliance. Visitor data is processed on European servers and never leaves the EU.
Does Plausible track AI traffic and bots?
Yes. Plausible can track traffic from AI tools like ChatGPT, Perplexity, and Claude, and includes built-in bot filtering to exclude bots and data center traffic.
How fast and reliable is Plausible?
- Lightweight script: Plausible’s script is significantly smaller than traditional analytics scripts, helping site speed and lower carbon footprint
- Real-time dashboard: Updates every 30 seconds without page refresh
- Uptime: High reliability with strong performance across scales
What makes Plausible different from Google Analytics?
- Simpler, at-a-glance metrics with a single-page dashboard
- Privacy-first approach (no cookies, anonymous measurement)
- Lighter, faster script that preserves site speed
- Open source and self-hostable options
- EU-hosted infrastructure with comprehensive data controls