
Crisp
All-in-one AI customer support and messaging platform

What is Crisp?
Try CrispCrisp is an AI-first customer support platform that brings an AI support agent (Hugo), an internal co-pilot for agents, and conversational automation into one suite. Hugo can be trained on your company’s private and public content (help articles, website content, past conversations, and imported files) and helps teams answer faster while reducing repetitive workload. Crisp also includes website-facing AI experiences through Overlay, plus drag-and-drop workflow automation with safeguards for answer quality.
What does Crisp do for customer support teams?
Crisp provides an AI-powered support agent (Hugo) and an internal co-pilot to help teams resolve conversations faster. You can train Hugo on your help articles, website content, past conversations, and uploaded documents, while automation and agent-assistance features help reduce repetitive work and support customers around the clock.
How does Crisp train Hugo to match my company’s knowledge and tone?
Hugo is trained by connecting multiple data sources to your content hub, including help articles (which are reindexed after updates), website content via website crawling, prior conversations, and files such as PDFs or CSVs. Crisp also lets you define a bot’s tone, behavior, and personality so responses stay aligned with your brand voice.
Can I set up AI support workflows without coding?
Yes. Crisp’s omnichannel conversational experiences are designed to be built with drag-and-drop workflows, and the AI agent setup is structured into steps like training your AI, creating workflows, testing and deploying, and then validating and measuring.
What is the difference between Hugo and the internal AI co-pilot?
Hugo is your customer-facing AI support agent, while the internal co-pilot is designed to support your team during ongoing conversations by suggesting answers and helping agents resolve cases with context. Crisp also notes that the internal copilot is “unbridled” to help teams get the best answers without compromising quality.
Can Crisp prevent low-confidence or incorrect AI answers?
Yes. Crisp’s MagicReply bot block includes a confidence level setting to help prevent hallucinations that could harm your brand image; if the AI can’t find an answer, it will say so and your team can follow up. Crisp also includes system-level safeguards for AI training and permissions.
Does Crisp offer a free trial and do I need a credit card?
Crisp offers a 14-day free trial with all Crisp features, and it states that no card is required to start.